While more and more numerous organizations are migrating online following the outcome of the Coronavirus pandemic, the .ORG domain extension helps in building trust and integrity among your clients. It is one of the most recognizable and original gTLDs.
.ORG domain is mainly utilized by non-profit businesses and organizations, open-source online networks, websites that offer free information and resources however, few websites with display ads also utilize a .ORG domain extension.
What Does .ORG Mean?
.ORG or it’s full form ‘organization’ is a generic top-level domain that was established in 1985 and is generally used for non-profit websites like NGOs, charities, educational platforms, and open-source projects. This domain extension is considered to be more reliable than newer alternatives.
When to Use a .ORG domain?
As mentioned above, .ORG extensions are widely used by non-profit organizations; however, they are often utilized by other kinds of websites.
Earlier, the .org domain was exclusive only for non-profits, but in August 2019, the restriction was lifted after an investment firm purchased the domain name registry. Now as the profit businesses are also allowed to purchase and use this domain extension, some of the businesses also use this extension.
Now, let’s see which type of websites generally use .ORG domain extension.
Non-Profit Organization and Charity Sites
For multiple reasons, a .ORG extension should be utilized by a non-profit organization or charity. Not only does it adds credibility but also sends a positive signal that the aim of this website is to serve the people for good and not to make a profit.
The educational sites whose only reason is to offer free education to the public also utilize .org domain extension. By using this domain extension, they are specifying that their information can be accessed for free. Hence, people trust more the non-profit websites that use .ORG domain than the other domain name.
Open Source Sites
Though several open-source software companies don’t specify themselves as being non-profit, but they also often use .ORG domain extensions. They do so to inform the public that their software, forum, and/or user network are accessible to the public for free.
Suggested For Further Reading:
- When And Why To Use .TODAY Domain Extension
- What Are .biz Domains Used For and Why Should We Use Them?
.ORG: Pros and Cons
A .ORG domain extension offers the non-profit organizations an added reliability while making them more remarkable.
- More Reliable: .ORG extensions make non-profit organizations look legit. It gives a clear-cut message that the website has no desire to make a profit, just do the job of offering information for free.
- More Searchable: People link up the .ORG domain with non-profit organizations; hence, people look for non-profit organizations with the .ORG extension.
- Secure: To develop and build trust among your customers, a secure domain extension is needed for your site. And, with a .ORG extension, you get security as it supports Domain Name System Security Extensions (DNSSEC) deployment.
- Memorable: The .ORG domain extension is well-known, extremely memorable, crisp, and well-suited.
- Wide Range of Options: As just 5.2 percent of the total websites of the globe use a .ORG extension, there is more scope to pick the domain of your choice.
Not Mobile-Friendly: People find difficulty in opening the .ORG sites on their phones as several smartphones and tablets don’t have .ORG buttons but have .COM buttons. This makes it inconvenient for mobile users and presently, user convenience is a major parameter for your platform to be successful.
Less Flexible: As .ORG domain are just suitable for non-profit organizations, not only their usage is limited but their flexibility is limited too.
Some popular brands that use .ORG:
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