In case you are the owner of an e-commerce website then running your website, 24/7 is most crucial. However, if the case is contrary then it could bring about the loss of potential clients and in the worst case could adversely affect your business. To prevent this there is a solution called web server load balancing that will keep your business website operating smoothly. Additionally, you can choose our SSD Web Hosting for boosting website speed and enhance business.
In this article, we will discuss what load balancing is and the advantages of load balancing. So without any further delay let’s get started.
What is load balancing?
Load balancing is the method that evenly shares data over servers or network resources such as clusters, disk drives network links, and many more. The intention of load balancing is to optimally utilize resources to decrease the response time and as a result, enhance the performance and safety
A load balancer is usually placed among the web server and user so as to prevent the overloading of incoming requests. Such a case can occur when you are operating a sale or a popular product is available only for a short time span. The load balancer could either be software that operates on a virtual machine or a physical device.
Advantages of load balancing
Now let’s move forward to understand the advantages of load balancing.
1. Improved Scalability
At any time website traffic could spike however it is usually expected to spike whenever you are running important events such as when you are running a sale or when your services become popular that might lead to multiple users logging to your website to access it. This instant spike in traffic can bring about failure in the server because the webserver is not able to manage a huge amount of traffic.
Load balancing is one of the solutions to this problem. Not only does the webserver load balancing distributes the traffic uniformly but it additionally helps in enhancing the website scalability.
2. Reduced Failure Rates
An instant spike in the website traffic can hinder the user experience of your website because sudden traffic will lead to increased website load time and reduced scalability. In addition to this, it can also lead to hardware failure if you’re server is not able to withstand the load.
3. Increased Flexibility
Executing and performing regular website checks is crucial to fix bugs, update security patches, and many more. You should schedule maintenance during the night hours when traffic could be less. However, you should make sure which country your target customer audience is and schedule maintenance accordingly. In case you operate a global website then this can be an issue.
One of the advantages of load balancing is that it will help you in preventing downtime by migrating the load of the affected server to other servers until the affected server gets fixed. There might be cases where your website might be running at slower speeds, however, it is better than a total shutdown of a website for maintenance.
Now as you have seen the advantages of load balancing, we suggest that you ensure that your website has a dedicated load balancer to prevent the website downtime.
We at 10GB Hosting are always eager and happy to help. In case you don’t have much technical knowledge or new to business then we suggest you choose our Managed VPS hosting. Additionally, you can read our article on the Benefits of Managed VPS Hosting.