Email is a crucial tool used by individuals and businesses for communication and marketing purposes. The number of email users is expected to reach 3 billion in 2020, making email one of the major sources of marketing for many companies. Some email hosting solutions, such as Gmail and Yahoo Mail, are free to use, and many businesses are utilizing them to optimize their operations. While free email web hosting services can be helpful for small businesses, they might not be sufficient for growing businesses to improve their credibility. Therefore, I have outlined some major benefits of obtaining email hosting services for your business.
An effective email hosting plan can enhance the credibility of your business and establish your brand identity. As your business grows, free email services may not be adequate to meet your needs, as email is a primary communication method. If your free email hosting is insufficient to manage your messaging infrastructure, it is time to consider customized email hosting. Outsourcing your messaging requirements to a hosting provider offers several advantages.
Read this article to understand the significance of email hosting accounts and the advantages that email plans offer to any company.
Secure Webmail Access
Secure email hosting services will set up your mail servers to use industry-standard encryption for data. This ensures that data sent to and from the server is encrypted from the moment you sign in to your account until you log out. Many email hosting companies use 128-bit encryption to protect your webmail session, meaning that data sent to and from the server is always encrypted. This provides a secure protocol, ensuring that your confidential messages remain uncompromised and cannot be intercepted. Email hosting effectively safeguards your sensitive data.
Enhanced performance
Utilizing email hosting plans ensures that your company’s productivity is optimized, allowing seamless interaction with customers and suppliers both within and outside the organization. There are various options for sending and receiving emails, all under your company’s domain name.
More Storage Space
When signing up for email hosting services, you can expect to receive a sufficient amount of storage space. Some providers offer Megabytes (MB) of storage, while others offer Gigabytes (GB) per mailbox. Companies with flexible email plans allow for easy storage upgrades if needed. These service providers ensure that users have plentiful storage space, which can store hundreds or even thousands of email messages.
Additionally, businesses can request customizable storage space to meet their specific email marketing needs. By informing their mail server provider, customers can easily obtain additional storage space. It’s important to verify that you have a flexible email hosting service if you plan to upgrade to more storage space.
Email Forwarding
Email forwarding is a crucial reason to contact your email hosting provider. By using email redirection, you can quickly forward an email to a recipient, ensuring timely action. This feature is simple and user-friendly, allowing you to easily forward emails to multiple contacts. For business owners, this can make a significant difference in securing deals and preventing missed opportunities.
Cost-Effective
When your business starts growing, many of you may think it’s a good idea to handle your own email hosting. However, this not only requires purchasing an expensive server, but also hiring an IT expert for server management and updates. When you consider the cost of benefits, salary, and equipment, it may be more cost-effective to outsource your email needs to an email hosting provider. Paid email hosts are more likely to focus on securing email and providing 24/7 support, ensuring maximum uptime. Many email hosting providers offer scalable services that are cost-effective. These services allow you to pay only for what you currently need, with the option to upgrade to additional mailboxes, more storage, and other features as your requirements grow.
Opting for an email hosting plan is comparatively cost-effective as it saves resources and time compared to hiring additional IT personnel for maintenance and purchasing email infrastructure. Using an email hosting service saves time and allows you to focus on more important tasks instead of worrying about support and ongoing maintenance. Some companies might believe that using email hosting solutions is more expensive, but the comfort and features they provide outweigh the cost.
Some businesses use free email services, but when they discover the range of benefits offered by a paid service, they quickly switch over. Signing up for a paid email hosting service will save a lot of money in the long term and provide low-cost email hosting. Although you have to pay monthly fees, these are affordable compared to the benefits you receive. For example, email hosting allows you to enjoy customized storage space and you can also have the company logo on the account with white-label hosting solutions, which helps build a strong brand image.
No Migration is Needed for Website Moves
Considering the evolving needs of your growing business, you may need to transfer your website to a new hosting provider. Unfortunately, not all hosting companies are reliable. You might want to make the switch for faster speeds, better prices, or other reasons. However, moving DNS, mail exchanger records (MX records), and zone files can be quite challenging.
Separating your email from your domain makes the process of moving domain files much easier. An added benefit is that your email continues to function even as the domain is being propagated to the new server since it is not hosted on that server.
Conclusion
Investing in email hosting services provides several advantages for businesses, such as improved security, more storage space, better performance, email forwarding capabilities, and cost-effectiveness. As your business expands, switching from free email services to a tailored email hosting plan can significantly enhance your credibility and efficiency. By separating your email hosting from your website hosting, you can streamline the process of transferring your domain while guaranteeing uninterrupted email communication.