Meta Tags – How Google Meta Tags Impact SEO

Google Meta Tags

Want to rank higher on the search engine results page? Then the best method is the proper use of Google Meta tags.

More than 75% while searching for a query on the search engines look at the top 20 search results, it is crucial to get your site as high as possible.

If you want your website to be indexed then consider utilizing Meta tags.

Various meta tags where introduced by the famous search engines, Infoseek and AltaVista, in order to help their search engines index the web pages

What are Google Meta tags?

Google Meta tags are snippets of text that define a page’s content; the meta tags don’t appear on the page itself, yet just in the page’s source code. Meta tags are basically short content descriptors that help and express to google search engine what a web page is all about.

Meta tags go in the head of your web page, in-between the HTML tags, <head> and </head>. As they are present at the head of the page, they are visible only to search engines.

Several Meta tags can be used, however, the most essential ones are the Description and the Keywords Google Meta tags as well as the title tag for the web page.

Three Major Google Meta tags

  • Title Tag – This is the text you will notice at the top of your browser. Search engines see this text as the “title” of your page.
  • Meta Description Attribute – A short description of the page.
  • Meta Robots Attribute – An implication to search engine crawlers (bots) as to what they should do with the page.

Title Tag

Title tags are one of the most crucial meta tags. These tags have huge impact on the search ranking and hence are crucial tags. You will find them at the top of browser.

The title tag is especially useful if you need to provide the page one primary title for the user though need to interpret or clarify that information for SEO objectives and for the user who’s shuffling various tabs on their browser.

Meta Description Attribute   

The meta description is a beneficial meta tag as, quite easily, it illustrates to search engines and (seldom) the surfers or searchers what your page is all about.

 An engrossing meta description tag could lure searchers to click through from the SERP to your site, particularly if the description incorporates the keywords they were looking for. And a powerful click-through rate from the SERP could obliquely enhance your rankings.

Up next in the Google Meta tags list is Meta Robots Attribute.

Meta Robots Attribute

Through this attribute you are illustrating the search engines on what to do with your pages:

  • index/noindex – This explains the engines whether to display your page in the search engine results or not.
  • follow/nofollow – This explains the engines what to do with links on your pages: whether they should concede and “follow” your links to the subsequent page or not.

Utilizing Google Meta Tags for SEO & SEM (Search Engine Marketing)

Google Meta tags aren’t complicated to deploy by yourself. You don’t need to be a programmer, you only need some expertise with HTML. You can also read this article on “Best Keyword Research Tools For SEO“.